Last week we held an event at our Roastery for some of our wholesale customers. We’re just launching new components for our espresso blend and we wanted our customers to become familiar with the product they were selling. We also wanted to help them perceive the flavours in our coffee . . . Part 1…
Tag: cupping
Coffee Cupping
When we set about choosing some new coffees, we will ‘cup’ a number of samples beforehand. The cupping process is a standardised method of tasting coffee, used throughout the coffee world from farm to an ever increasing number of baristas. The aim is treat each coffee the same, giving each one a fair opportunity to…